ADOBE CREATIVE JAM 2015
CLIENT: ADOBE CREATIVE JAM 2015 (LONDON)
GRAPHIC DESIGN / TYPOGRAPHY
Being invited by Adobe to participate in a 2,5 hours design challenge, the Adobe Creative Jam, which took place at the Adobe Creative Cloud Creative Meet Up in London, a poster with the theme “Typography is a beautiful group of letters, not a group of beautiful letters.” has been designed.
After being judged and after an audience vote, my artwork has been honourably awarded with the first prize.
As it is already mentioned the theme of the competition was “Typography is a beautiful group of letters, not a group of beautiful letters.”
Parts of beautiful letters have been drawn and combined in a typographical synthesis, emphasising in the idea of a beautiful group of letters, instead of beautiful letters placed as group. In other words, it is difficult to recognise each beautiful letter, but it is easily to see a beautiful group of letters.