OCTAGON POINT ST PAULS
BRANDING / GRAPHIC DESIGN
The identity for the new offices of Leo, the London’s finest serviced office collection, located at the Sugar Building, at St. Paul’s has been designed. Inspired by the name of the building and its’ intense geometry, a classic and luxury branding approach, with essence in geometry, has been created. The idea of the ‘Point’ is emphasised by connecting the letters ‘i’ and ‘g’ of the ‘Octagon Point’.