ADOBE SWAG ITEMS
↳ Client: Adobe
The project aimed to create a range of evergreen, audience-specific swag designs that reflect the Adobe brand and resonate with diverse target audiences. The objective was to develop four unique and engaging items that align with Adobe’s identity while remaining desirable and relevant to their intended users. These designs are ultimately form part of a larger swag playbook featuring 40 items, providing teams with a curated selection for event giveaways.
Four distinct swag items were designed: a poster, a yoga mat, a post-it note block, and band-aids. Each piece features a hero message that balances fun and engagement, ensuring they are both visually appealing and meaningful. While three items utilise a typographic approach, the band-aids embrace a playful illustrative style, showcasing versatility in design while maintaining cohesion with Adobe’s brand ethos.
The poster features the inspirational messages “Love what you do” and “Do what you love” on either side, with bold, vibrant colours making it an eye-catching addition to any wall. The yoga mat design embraces movement and flexibility, using the playful message “streeetch,” where the elongated “e” mirrors the act of stretching. The mat’s bold typography and colour palette add energy and creativity to this fitness-themed item. The post-it note block conveys the idea of capturing fleeting thoughts, featuring the whimsical message “bla bla,” illustrated in a cloud-inspired design symbolising brainstorming and creativity. Finally, the band-aids take a more abstract, illustrative approach, with vibrant, fun patterns designed to uplift and “heal” with a touch of happiness.
These swag items effortlessly blend fun, creativity, and practicality, capturing the essence of Adobe’s innovative and dynamic brand identity.
YOGA MAT
POST-IT NOTES BLOCK
BANDAIDS
