&pizza Christmas 2019
↳ Client: &pizza
↳ Art Direction: Shehan Abrahams
↳ Design: Tina Touli
"Stand together and lift each other.''
This is &pizza's motto, a US pizza restaurant chain that takes personal pride at being the best. &pizza always looks out for new opportunities, creates and shares fresh ideas and embraces unconventional thinking.
A paper sculpture of two ampersands connected has been created, photographed and edited digitally in order to shape the packaging of &pizza for the Christmas 2019 period. The packaging has been inspired by the ribbons used on the Christmas presents, along with the concept of connection and communication, attributes closely linked to the brand.
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