CAUGHT IN BETWEEN
SELF INITIATED PROJECT
GRAPHIC DESIGN / AUGMENTED REALITY / TYPOGRAPHY

Please note that this project is still in progress.

PROJECT RATIONAL

The 21st Century is the Century dominated by the Millennials. The Millennials, also known as the Net Generation, grew up in an electronic filled and increasingly online and socially networked world. They are the generation that has received the most marketing attention. They grew up with computers and the internet, and tend to adjust readily to new Softwaves and devices. They are comfortable with the idea of public internet life.

Taking into consideration the above we assume that we spend our lives on a multitude of platforms. We live in multiple realities, where we express a variety of personalities, and we transcend between two opposing dimensions, the physical world and the virtual one. While this digital entity lacks a tactile materiality, it is now a reality in its own right, which can sometimes become even more real than reality itself. 

The physical world is distorted by the digital impact. Loads of digital layers are placed over the analogue to enrich our in real life experiences. Our environment has in many ways been transformed into an artificial and more increasingly virtual world. The body is left behind in the physical world, but our mind can be where we want to be, jumping back and forth between these two non imaginary worlds. 

Were can all this lead us? How can we use this parallel world in our advantage?
CONCEPT
This project aims to explore and question our life between the two worlds, the physical and the artificial one. Its’ goal is to start a conversation with the audience and explore together the possibilities of these two worlds that we are living in.
A collection of interactive artworks has been created, showing the two parallel lives that we are living in, the physical and the digital one, and how these two blend together.
Typography is main medium to convey the messages, thoughts, ideas and concerns about the life between the two worlds.
PLACES TO BE
The first experimentation, called "Places to be", questions our presence in the two parallel worlds. The way in which we can nowadays be in a specific place of the physical world, but at the same time be present on a second place in the digital one. In other words, it is depicting the places to be on the physical world and at the same time, it shows the places that we could in parallel be on the digital one.
The shape and the motion of the 3D object of the augmented reality, which represents the digital world, has been inspired by location pointers.
"OBJECT" FROM THE DIGITAL WORLD
REFLECTING THE DIGITAL WORLD WITHIN THE PHYSICAL ONE
The first step was to explore in my studio the possibilities of merging the two worlds.
The experimentation continued outside the studio, at the place where the project is going to take place during the next stages of development, in the city of London.
I AM HERE
The second part of the research and experimentation includes a blend of the physical world (printed messages) with the digital one (augmented reality).
The message that has been used is "I am here". It plays with the fact that our body is "here" in the physical world, but our mind does not necessarily need to be in there, it can be travelling "here", in another "real" world, the digital one.
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