Fedrigoni 365

↳ Client: Fedrigoni
As an ode to community and togetherness, Fedrigoni UK opened its doors to UK creatives for the latest edition of its coveted calendar project. Each designer was allocated a relevant date and a “seed” word using variable data software. 
The meaning of the word "smash" has been interpreted and experimented on the allocated number, the number 28.
Seeking inspiration from the physical world, spherical foams were put to the test, experimenting with the different ways to interpret the word “smash”.
If you feel smashed today, grab your broken pieces and put them back together. Every day is a new day, a new beginning…
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