Institute of Coding
↳ Client: Institute of Coding & Karmarama
↳ Design: Tina Touli & Isabel Zoulinaki
↳ Animation: Tina Touli
The Institute of Coding (IoC) is a government-funded initiative that runs various digital skills courses developed with industry input, in universities across the UK. It was created in 2018 to specifically respond to the country’s massive digital skills gap, and has seen 32 k+ people on their courses so far.
Six visual illustrated/animated assets were created available for their new Instagram channel. The aim was to give a suite of assets outside of their existing CTRL Your Future campaign content but still in keeping with the brand’s overall look and feel.
Each design has been created based on a different themes as per below.
WORKING FROM HOME - The way we work as we know it has shifted dramatically in the last years, and a lot of the current workforce is working from home. IoC wanted to use this opportunity to showcase the range of digital courses available that will help to boost productivity and work effectiveness.
DEVELOPMENTAL DISABILITIES MONTH (MARCH) - IoC used this day to highlight how the tech industry is accessible for all, no matter what your ability is, there’s a place in the digital world for everyone.
CALL-TO-ACTION - Two more general designs have been created as a call-to-action for people to engage in digital skills learning through the IoC.
INTERNATIONAL WOMEN'S DAY (8TH MARCH) - IoC used this day to celebrate the industry’s trailblazing women, and encourage young women to take the next step into tech with them.