INSTITUTE OF CODING
CLIENT: INSTITUTE OF CODING & KARMARAMA
DESIGN: TINA TOULI & ISABEL ZOULINAKI
ANIMATION: TINA TOULI
GRAPHIC DESIGN / ILLUSTRATION / ANIMATION

The Institute of Coding (IoC) is a government-funded initiative that runs various digital skills courses developed with industry input in universities across the UK. It was created in 2018 to specifically respond to the country’s massive digital skills gap, and has seen 32k+ people on their courses so far.
They invited us to create six visual illustrated/animated assets that they can use on their new Instagram channel. The aim was to give a suite of assets outside of their existing CTRL Your Future campaign content but still in keeping with the brand’s overall look and feel.
Each design has been created based on a different themes as per below.

UPSKILLING IN VISUAL DIGITAL
With so many young people at home due to the pandemic school closures, IoC wanted to promote their courses as a good way to develop visual digital skills and as an opportunity to explore the world of coding whilst they have lots of time on their hands.

WORKING FROM HOME
For more of us now more than ever, the modern workplace means working from home. IoC wanted to use this opportunity to showcase the range of digital courses available that will help to boost productivity and work effectiveness.

DEVELOPMENTAL DISABILITIES MONTH (MARCH)
IoC used this day to highlight how the tech industry as accessible for all, and that no matter what your ability is, there’s a place in digital for everyone.

CALL-TO-ACTION
Two more general designs have been created as a call-to-action for people to engage in digital skills learning through the IoC.



INTERNATIONAL WOMEN'S DAY (8TH MARCH)
IoC used this day to celebrate the industry’s trailblazing women, and encourage young women to take the next step into tech with them.

FURTHER EXPLORATIONS
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