LTA Weather The Court
↳ Client: LTA - Tennis For Britain
↳ Studio: The & Partnership
↳ Animated Graphics: Tina Touli
Britain is known for its dodgy weather - especially in winter, it’s enough to put anyone off from going outside. So let’s give tennis players an incentive to hit the courts when the weather gets bad.
We’ll do this by incentivising the nation to get on the court and share the proof of it for a chance to win prizes/rewards.
The fun bit is – the worse the weather is at that time, the more rewards you can get! Rewards will include discounts on gear, tennis kit freebies, tennis lessons with LTA coaches etc.
Retro-style animated graphics were designed to accompany the LTA Weather The Court ad, along with fun weather icons.