Turning YouTube Comments Into Art

↳ Client: The New Yorker
Kinetic typography artwork created for the "Turning YouTube Comments Into Art" article of The New Yorker magazine.
The article reports on Thesoundof.love, a web experience that explores the rawness of human intimacy and confession in the YouTube comments left under love songs.
As per the article, "Clicking on a song uploaded more than a decade ago, you end up falling down a rabbit hole—or hundreds of rabbit holes—if you take a look at the archive of feeling that unfurls beneath the video, like some mixture of bathroom-wall graffiti and Talmudic commentary".
The artwork developed has been inspired by the article itself. It has a dual interpretation, visualising the metaphor of a rabbit hole as well as a record playing, turning around itself.

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